Business strategies of European companies
have evolved through decades to face ever
changing
market conditions and fast expanding global
competition. This found
expression in technical research and development
strategies during the sixties and seventies,
and quality programs in the eighties. Ever
increasing customer expectations in the
nineties has forced management to add to
their business
strategies "speed to market" and
"rapid response" technologies.
More recently management
began to recognise the need for responding
to real customer demand rather than unreliable
forecasting methods by focusing on shorter
manufacturing lead times while improving
flexibility. This premise
remains true today for any enterprise to
remain competitive. Progressively it was
also observed that to further enhance competitiveness,
it became necessary to enlist the support
and co-operation of their key suppliers.
This counter-intuitive strategy is enabling
companies to forge partnerships in areas
of technology, product development, and
long term resource requirements. Such alliances
also result in shorter
delivery cycles, improved
costs and higher quality levels and inventory
reduction.
These needs were the basis for the founding
of KSM Associates
and the development of Integrated
Flow Manufacturing as a
total manufacturing strategy. IFM® offers
a complete business solution to any company.
Leaping into
the future
Integrated
Flow Manufacturing®.
This is the
new company organization method
on which Uniflair is being redesigned to
face the next millennium
Like many of the modern economic and managerial
theories, IFM® was spawned in the United
States, though its remodelling in a more
complete, contemporary key is all-European.
The system’s evolution was actually
studied by a team of economists from Ksm
Associates, a leading firm for this kind
of service, based in Sophia Antipolis, near
Nice, one of the major European technology
parks.
As Andrew Kampouris, the project’s
leader, explains, “The experience
actually dates back to the nineties when
the idea was successfully applied in a large
American company, American Standard (annual
turnover 8 billion dollars) to streamline
manufacturing processes and make them faster”.
The evolution being launched in Uniflair,
though, is venturing beyond production processes:
“In American Standard - Kampouris
points out - the traditional work method
of the time was revolutionized thanks to
the theories conceived by my father, Emanuel
Kampouris and by Michael Hammer. In essence,
there was a switch from an organization
based on departments - which were practically
isolated from each other - to
structuring based on linear flows allowed
to proceed uninterrupted.
IFM®’s application in Uniflair
is following in the footsteps of that particular
experience, though it crosses strictly company
bounds to reach even the outer links of
the chain too, namely suppliers and customers”.
The first phase of Uniflair’s transformation
has involved production, which is now organized
in flows (flow production), and was followed
by reorganization of the offices, which
are now structured based on processes (process
organization). Kampouris goes on to explain
that “We are currently working on
the third phase, the IFM® supply chain,
which involves the relationship between
the company, its suppliers and customers”.
The focal point, therefore, becomes the
customer, and optimization of all activities
is geared towards this end of the chain:
from the supply of raw materials to production,
from administration to customer support,
eliminating any obstacles likely to impede
the linear process.
The objective
of this substantial revolution
is undoubtedly to achieve greater
rationality and operating speed,
as well as to increase the company’s
competitiveness. However, this goal can
only be achieved with the increased involvement
of the people doing the actual work. As
Kampouris points out, “Our improvement
inevitably entails creating a more human
organization than in traditional models,
where repetitiveness is cast out and where
employees are allowed a more complete, far-reaching
vision of their duties, making their job
more interesting and gratifying”.
This is an innovative process and, as such,
has its fair share of obvious inconvenience.
“For full success - Kampouris explains
- the process requires the unbending conviction
of the owners or top-level management, and
this is where Uniflair has been lucky, as
the management was behind it all the way.
Moreover, it entails an awful lot of training
and information: everyone has to be helped
to understand, and motivated. Constant communication
regarding objectives, new company strategies,
and involvement, allow all employees to
play an active role and feel that they are
an essential part of the company’s
growth”.
The process has now been started and has
made a great deal of progress. It will shortly
be completed, with the company taking up
residence in its new facilities. “At
this point - Kampouris finishes off - I
expect Uniflair to make an important breakthrough
in terms of competitiveness and IFM®
to become a new reference model of organization.