Following the Prada Consortium’s contention
for the America’s Cup with the boat Luna
Rossa, media coverage of sailing events has
escalated, with increasingly gratifying public
interest. For the coming 2003 challenge, teams
are scrambling to enlist the services of the
most famous designers, the most reliable skippers,
the most tenacious crewmembers. The media world
is already keeping a close eye on initial developments
in the run-up to the next America’s Cup
race, in which no less than two Italian boats
will be competing: Luna Rossa and Mascalzone
Latino.
For the OPEN 68' SHINING (the boat the Magic
Sailing Team officially races with), the Team
has decided to adopt cutting-edge technological
solutions that are by no means inferior to the
applications found in the America’s Cup
race itself.
Sponsoring the
Magic Sailing Team means immediately playing
a starring role in this most exciting world.
Our marketing strategy treats sponsors as partners
in the true sense of the word: companies that
share the spirit of our undertakings, in an
experience that blends the aggressiveness of
hi-tech sport with the integrated spirit uniting
nature, man and the sea.
As partners, they share the Magic Sailing Team’s
successful image at sea and, above all, the
increasing media coverage it is receiving.
Sailing with us is an effective way of getting
your company name across to a worldwide public
under the banner of clean sport, with a perfectly
balanced blend of nature and adventure.