A
staff of communications experts works
with the media and the Team image,
organising co-ordinated work that
takes into consideration all the partners
who sponsor the Magic Sailing Team
with their brands.
The
aim of this branch of the organisation
is to offer all the various media a
service which supplies news, photographs
and anything else they need in the shortest
possible time. Work that allows spreading
the Team image in the press and TV,
publishing articles and photos.
The Magic Sailing Team has always
paid a great deal of attention to
its image and the photographic services
given to the press, using professional
photographers who are specialised
in the sailing field, and who follow
all the events.
The
Magic Sailing Team has invested a great
deal in the Web site, which has now
become a feather in their cap. A service
for sailing enthusiasts, Team supporters
and the press, offering information,
photos, videos and stories about the
life of the Team.
Advertising, personalisation methods,
Team presentation book… a graphic
design studio works constantly behind
the Magic Sailing Team studying everything
involved with the Team’s image.
Download the new Year Book to see
an example!